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The Strength-First Gym for People Over 40 Who Hate Gyms.
Why Power is the gym people over 40 are finally sticking with — and thriving in.
If traditional gyms have never worked for you, there’s probably a good reason.
Maybe you’ve walked into one before and felt out of place.
Maybe you’ve tried to keep up with a packed class and left feeling defeated.
Or maybe you’ve told yourself, “I’m just not a gym person.”
You’re not alone — and you’re definitely not the problem.
The fitness industry was built to serve the confident, the already-fit, and the people who love mirrors and machines.
We decided to build something different.
No mirrors. Here’s why that matters.
We get it — mirrors are everywhere in gyms. But they often do more harm than good.
Instead of focusing on how you feel, they keep you focused on how you look.
Instead of helping you train better, they make you self-conscious about how you move.
And instead of motivating, they can end up pushing people away — especially if you’re already feeling unsure.
At Power, we coach people — we don’t ask them to coach themselves in front of a mirror.
That’s why we built a space where you can concentrate on how your body feels, how it moves, and how strong you’re becoming — with a coach guiding you, not your reflection.
No rows of machines. Just real movement that makes you stronger.
Machines can be helpful in some settings — but they don’t teach your body how to move better in everyday life.
If you’re over 40, chances are you want to:
- Feel stronger and more capable
- Stay independent and active as you age
- Avoid injury and stay mobile
- Keep up with your kids or grandkids
To do that, you need to train your muscles to work together — not in isolation.
We use free weights and functional movements that mimic how you move in real life. And don’t worry — you’ll be guided through everything with care.
I didn’t even know what a deadlift was when I started. Now I can lift more than I ever thought I could — and I don’t have pain in my knees anymore.
– Julie, 59
No massive classes. Just small group coaching that works.
Big classes can be fun — but they often leave people behind.
You feel like you’re just trying to keep up, not actually learning or progressing.
That’s why every Power session is coached in a small group — never more than a handful of people.
You get:
- The energy of training with others
- The support of a coach who knows your name and your goals
- The confidence that comes from knowing you’re doing things properly
No feeling lost. No being overlooked. No trying to follow along and hoping you’re doing it right.
We didn’t build Power to be like other gyms.
We built it for people who felt like gyms weren’t built for them.
If you’ve ever felt unfit, out of place, or like you’re starting too late — we promise, you’re not.
This isn’t about pushing yourself harder.
It’s about starting from where you are — and building something sustainable.
That’s what our 30-Day Kickstart is designed for.
And if you’re curious about how it could work for you, we’d love to talk.
👉 [Book a quick call with our team here]
We’ll answer your questions and help you figure out whether Power is the right fit.
No pressure. Just a real conversation.
The Power Team